What should lawyers tweet about

Configuring it on a smartphone is out of the question. Regular internet background and subject matter research especially on Google, Twitter, and LinkedIn are essential to any effective networking or rainmaking strategy.

If your clients or prospects prefer lawyers who understand their business and industry, online research will be equally critical in assuring superior client service. With a carefully configured HootSuite dashboard, you will be able to source a variety of streaming data to assist your network and enhance the quality of both your work product and client development activities.

Be alert to opportunities to reach out to your network and add value. You never know when you will find information on your HootSuite dashboard that will give you a competitive advantage. You may never convert your online presence from passive to active. But a disciplined listen-and-learn social media strategy is of undeniable value to any lawyer seeking to develop a vigorous brand and build a self-sustaining practice.

Allison is also a widely respected LinkedIn expert. Set your HootSuite account to bypass your log-in, then bookmark it on the visible portion of your menu bar or desktop, so that you can open it with a single click. Open the streaming HootSuite ticker tape first thing in the morning when you get to your desk, and leave it minimized throughout the day, so you can turn to it when you have some downtime. Review your HootSuite dashboard each morning for at least five minutes.

If you find posts of interest click on the links and scan what you find, looking for interesting material. Pick one more time during the day—perhaps at lunch, or in the evening while watching television, to review your Hootsuite dashboard.

Always be on the lookout for prolific new sources of information, ideas, and opinion. Your curators are the key to rich and efficient Twitter results. Deploy the information you gather in ways that fit your relationship building and business generation strategies. Periodically refine your lists, searches, and dashboard to reflect new developments and strategic changes.

Pass along valuable news and ideas to clients, prospects, and others with the goal of providing value or, at a minimum, demonstrating expertise, savvy, focus, or thoughtfulness. Elizabeth H. Munnell is a business development coach and social media trainer, advising lawyers of all ages. Contact her at emunnell ehmunnell.

By Elizabeth H. You type the pound symbol followed by a series of words with no spaces that refer to a topic or trend. Using hashtags on Twitter makes it more likely your tweet will be noticed. You can use one or more hashtags anywhere in the tweet. When creating a hashtag, stick with simplicity.

Try to find a hashtag that people will remember. Something like SlipandFall may stand out more than PersonalInjury. Twitter users need to understand your hashtags.

For example, will can be confusing, while DraftingWills gets the point across. Do some research before using an existing hashtag.

Make sure the idea conveyed is in line with what your law firm stands for. Tools can help identify hashtags. RiteTag gives you the most popular hashtags related to another hashtag. RiteTag divides the hashtags into three categories — very active, somewhat active and not active.

You may want to use a mixture of very active and somewhat active hashtags. With the very active hashtags, for example, law and legal, your tweet may get lost because there is so much traffic. When using hashtags on Twitter, ask how you can promote your law firm. You want to attract potential clients by supplying useful information and establishing yourself as an authority. You can have several hashtags. At least one should identify your firm's practice.

Look for hot button issues in your area to show your expertise. You may tweet about pending litigation, a new law or court decision. If you search Twitter, you will find many law firms and attorneys are on board. If a law firm does not have a social media presence or a Twitter account, the firm may seem out of touch and not cognizant of the way people turn to social media for information.

Make Twitter a part of your firm's marketing strategy and see what happens. Here are a few things that may help you if your firm is just opening a Twitter account or if your presence on Twitter does not seem to be going anywhere:. Many law firms use Twitter and find it to be a helpful marketing tool.

Smart use of Twitter hashtags can improve your visibility on Twitter. Tweeting is one more way a law firm can stay up with the competition, attract potential clients, establish itself as an authority in a field of practice and enhance its reputation in the community.

Aimed at novice users, attorneys currently not utilizing Twitter have the perfect opportunity to adapt and enhance their social media game with this feature. Providing more longevity to tweets, Moments will consist of curated collections of tweets, images, videos and other Twitter content—in bigger dimensions and easy-to-follow features. Moments is designed to give you global oversight into events happening outside the limitations of the accounts you follow. Optimize your use of Twitter for research, news and case matters without wasting billable hours scrolling through your Twitter feed or struggling to find the right content.

This is a resource to ensure that your account can be full of the richest and most up-to-date content, news or images as an invaluable resource for your clients, followers, other lawyers and more.

If you reside in a country where Moments is still scheduled to roll out, such as Canada, curate your own updates by interest such as Law, Tech, and others by way of Twitter lists.

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